I am not a serif fan!
It took me a while to say this, because I love reading in serif fonts, but I hate having to use it myself! Something about reading vs writing.
I recently came to see and have begun to use Avenir font, and it is such a clean modern typeface.
Another great font I love is Futura. Both Futura and Avenir are “geometric” fonts with many similarities.
The article below talks about the history, roots and various types of sans serif fonts-great read!